Frustrated with the abundance of noisy, battery-powered toys that often broke and stifled imagination, Nadim envisioned a new kind of play: battery-free, friction-powered toys engineered to captivate young minds while encouraging open-ended exploration. With his background in product design and a deep commitment to child development, Nadim founded WOW Toys with a mission to bring joy and quality back into the toy box.
From the beginning, WOW Toys were built around bold design, clever mechanical functions, and rich storytelling. Children were instantly drawn to their bright colors and hands-on features, while parents appreciated their toughness, safety, and educational value. For over two decades, WOW Toys have earned the trust of families and educators around the globe, standing out as a brand rooted in creativity, playfulness, and integrity.
In 2024, WOW Toys proudly became part of the Smart Toys and Games family—joining forces with a global leader in educational and logic-based toys. This exciting new chapter ensures that Nadim’s original vision continues to thrive, backed by a shared passion for purposeful play and high-quality design.
Today, WOW Toys are sold in more than 40 countries and continue to spark joyful moments of learning and adventure—without screens, without batteries, and with all the magic of imagination.
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Strong, safe, battery-free toys for toddlers
