Tough toys for toddlers,
where safety is everything.
Every toy is designed in-house and produced using the finest high-grade materials that are rigorously safety tested to give parents peace of mind. We have been designing and manufacturing our toys responsibly and ethically for over 25 years.
No compromise on safety - no harmful chemicals used. Our toys are safe to be nibbled, chewed, hugged and loved. All figures are hand-painted with non-toxic paint. All WOW Toys are built to last and can withstand even the most heavy-handed play of toddlers.
Toy safety is our top priority! Designed with children in mind, so no sharp edges or small parts that could be swallowed. Plus, all WOW Toys are battery-free… so the fun never ends!
Our toys are packed with exiting features to discover using vibrant colours, sounds and clever mechanical features that provide long lasting play value.
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WOW Toys stimulate learning through imaginative play for toddlers aged 1-5 years.
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Strong, safe, battery-free toys for toddlers
