"I love WOW toys. One toy will last for years - firstly because they are so robust and secondly because of the endless play value from basic sensory play for little ones right through to open ended imaginative play. My 9 year old still plays with the boat we bought her older brother for the bath! I've so many happy memories myself from watching my kids playing with them (and joining in!) They're very hard to part with when they do finally outgrow them. I'm lucky though - I can take them into my special needs nursery class and the fun starts all over again!"